Logo & Style Guide
The Logo
The Hachette Livre logo is composed of three parts: the former emblem of Hachette (2 squares side by side, one framing the H of Hachette, the other divided into 9 small squares); the name Hachette, composed in capital letters; and the word Livre, linked to the name Hachette by the loop of the L in calligraphy.
The logo of Hachette Livre always keeps the same proportions: height = 1/5 length. The height is measured by that of the square and the length by the distance between the left side of the logo and the extremity of the ‘e’ of Livre.
The elements of the Logo, their placement and their respective sizes as well as the proportions of the logo are strictly inviolable.
The Logo Colour
The institutional colour of the Hachette Livre logo is Pantone Blue 286. In four-colour printing, the Ben-Day equivalent of this colour is Cyan 100% + Magenta 70%. In all cases where the colour version does not suit, (budgetary reasons, reproduction difficulties, readability, aesthetic choice etc) the black version or the white version must be used. In no case can the Hachette Livre logo be produced in any other colour than Pantone Blue 286, its Ben-Day equivalent, the black version or the white version.
The Logo on a Coloured Background
When the logo is used on a light coloured background, it appears in either Pantone Blue 286 or in black. When the logo is used on a dark background, the logo is inversed and becomes white.
The Typography
Helvetica has been chosen as the principal font of Hachette Livre. It is available in a large variety of versions which allows for a clear distinction between different levels of text.
New Baskerville Roman has been chosen as the accompanying font of Hachette Livre. It can be used wherever its elegance is preferred to the colder Helvetica.
Where it is not possible to obtain these two fonts, it is recommended to use similar fonts. For Helvetica the following fonts can replace it: Swiss, Switzerland, Sans-Serif or Letter Gothic. For New Baskerville, a satisfactory equivalent can be found in Times, Roman, Classic, Dutch or Toronto.